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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing current aspects of your websites in such a way as to increase the sites rankings on Search Engine Results Pages (SERPs). There are a large number of different attributes that affect a website's search engine rankings. This guide is not constructed to be a comprehensive answer to achieving #1 rankings for any keyword phrase, however if you were to read and implement all of the strategies covered here you will be off to a great start.

Why does your website need SEO?

A huge percentage of internet traffic volume is driven by Google, Bing, and Yahoo!. If those search engines cannot find your website, or if the information contained in your site cannot be written to their databases, none of the people using those search engines will find your website. Having a website that cannot be found by search engines is like having a business on a deserted highway.

When a user types words into the search box that are related to your site, that search carries an extroadinary amount of value for your business. If a user is searching for a service your business can provide, all you have to do is get in front of them and you could have a new client.