Search Engine Optimization (SEO) is the process of optimizing current aspects of your websites in such a way as to increase the sites rankings on Search Engine Results Pages (SERPs). There are a large number of different attributes that affect a website's search engine rankings. This guide is not constructed to be a comprehensive answer to achieving #1 rankings for any keyword phrase, however if you were to read and implement all of the strategies covered here you will be off to a great start.
When a user types words into the search box that are related to your site, that search carries an extroadinary amount of value for your business. If a user is searching for a service your business can provide, all you have to do is get in front of them and you could have a new client.